Spring Media hires Tom Edwards

The former Sportradar and Kambi Sales Director has been appointed with a focus of building long-term relationships within the betting industry.

Spring Media has recruited Tom Edwards, a seasoned veteran with over 20 years of sales and leadership experience from betting and media rights circles.

“We’re excited to have Tom join our team to strengthen the group’s commercial division,” said Craig Neilson, Commercial Director Spring Media. “Tom adds an impressive depth of knowledge to our organization, and will serve a key role in expanding the group’s efforts towards the betting industry. Continuing our active market push, we look forward to meeting up with existing partners and new clients at upcoming betting conferences.”

Edwards has spent over 15 years with Sportradar, working as Team Lead and Key Account Manager for the largest global players in the sports betting industry.

“I am really thrilled about this new chapter with Spring Media - an organization whose credibility as a full-service agency echoes through the industry,” Edwards said. “I bring valuable know-how and relations into the mix, and look forward to continuing to drive a healthy revenue growth for our group, clients and customers.”

His employment with Spring Media is in full effect from September 23.

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About Spring Media group
Spring Media is an international full-service sports agency that serves some of the biggest leagues, federations, teams and broadcasters in the world. Its business is built around four core areas including Rights Management, Production Services, Streaming Solutions and Growth Marketing. Spring Media group has more than a hundred employees and global reach with offices throughout the Nordics, Europe, the Americas, the Middle East and Asia. The group distributes, sells and produces more than 130 000 hours of live sports annually and works with over 500 broadcast partners. More info at: https://www.spring.media/