Spring Media welcomes Camilla Lindgren to the Commercial team
The former Profile Partners executive is appointed Commercial Director to bolster the full-service agency’s international expansion with football federations.
Spring Media has recruited Camilla Lindgren, a seasoned industry veteran with over 25 years of commercial experience across top-tier leagues and federations in the Nordics and abroad.
“We are thrilled to be welcoming one of the industry greats to support our continued group expansion globally,” said Hans Svelander, CCO Spring Media. “Camilla adds significant flair and tons of experience to our world class lineup, and will serve a key role in advising her fellow footballing network how they can apply a holistic technical infrastructure to monetize their rights more efficiently.”
Lindgren has worked with and advised several leagues and federations across Scandinavia including Swedish FA, Swedish Professional Football Leagues (SEF), Swedish Athletic Federation, Norwegian FA and Finnish FA, SHL and HockeyAllsvenskan.
She served as Sales Executive with Profile Partners since 2006, supporting a range of commercial acquisitions and media rights negotiations, involving production, streaming, and signal distribution. She has previously worked at ISPR Nordic and Canal+ Sweden.
“I am really excited about this new chapter. The Spring Media service offering is a unique fit for rights holders looking to grow the value of their commercial rights over time,” Lindgren said. “I bring my know-how of developing and creating revenue streams for various sports rights and products into the mix, and will look to support my existing network of federations as well as new clients with the tools to grow.”
Her employment with Spring Media is in full effect from August 19.
About Spring Media group
Spring Media is an international full-service sports agency that serves some of the biggest leagues, federations, teams and broadcasters in the world. Its business is built around four core areas including Rights Management, Production Services, Streaming Solutions and Growth Marketing. Spring Media group has more than a hundred employees and global reach with offices throughout the Nordics, Europe, the Americas, the Middle East and Asia. The group distributes, sells and produces more than 130 000 hours of live sports annually and works with over 500 broadcast partners. More info at: https://www.spring.media/
