Stockholm Open becomes BNP Paribas Nordic Open

Sports agency Spring Media have helped ATP250 tournament Stockholm Open secure a title sponsor with BNP Paribas. The tournament, which is the largest in the Nordic region and the oldest indoor tournament on the ATP tour, will be renamed BNP Paribas Nordic Open.

BNP Paribas Nordic Open, formerly Stockholm Open, appointed Spring Media as their advisor for the tournament in 2019 and have since supported them with managing their broadcast rights, production of the tournament, and now securing a long-term partnership with BNP Paribas.

“We are very proud to work with and develop this classic tournament that is loved by the players, fans and partners. With the help of our full-service offering we have secured unique distribution with public service broadcaster SVT and an innovative production solution. To add an iconic tennis partner such as BNP Paribas as title sponsor further shows how we can support rights-holders grow their business”, says Manfred Aronsson, working Chairman of Spring Media.

The tournament is the oldest indoor tournament on the ATP tour and has since 1969 offered unforgettable tennis moments with Björn Borg, John McEnroe, Roger Federer, Rafael Nadal and Boris Becker. BNP Paribas is one of the major worldwide partners to tennis including the French Open and three Masters 1000 tournaments. In 2023, BNP Paribas celebrates 50 years of loyalty and commitment to tennis.

 “We have been looking for a title sponsor and partner that is genuinely engaged in tennis and matches our core values of sustainability, love for tennis and commitment to developing the sport. BNP Paribas checks all those boxes and has considerable experience from other major tennis events. We are very grateful for this partnership and look forward to the start of the tournament in October", says Jamie Perry, CEO BNP Paribas Nordic Open.

This year’s tournament is played on October 14 - 23 at the Royal Tennis Hall in Stockholm. Reigning champion and world number six Holger Rune, as well as Sweden’s Mikael Ymer are already confirmed for this year’s BNP Paribas Nordic Open.